A distinguished career as an accomplished business leader and visionary entrepreneur with over 25 years of global experience. As founder of PassionProfit she positively impacted over 30,000 SMEs through direct training and strategic partnerships.
As founder of the Young Global Workforce Alliance she provided experiential skills-based learning for youth, giving them access to paid opportunities and fostering sustainable job creation. Frida was the first African President of the Organization of Women in Trade (OWIT) and has served in a variety of other high-profile leadership and board positions.